Board of Directors

Rob has enjoyed a 30-year corporate career including senior marketing roles at Granada, Bedford and Pirelli Retail, Luton, culminating as MD of a marketing agency and Commercial Director of a European media group. This experience has equipped him well to contribute as Non-Executive Director within numerous public bodies and given him a good understanding of how Boards can work together to deliver their outputs and outcomes.

As a self-professed sports "nut" for most of his life, Rob's recent interest in joining the team on Be Active's Board in a health and wellbeing role, was driven by his search to find an appropriate means to improve his own fitness and health as he got older. During this search he realised how difficult it was for many people to engage with the available options and felt he wanted to help.

Priya, appointed to the Be Active board in 2018, brings a wealth of experience in sales, marketing and recruitment. She currently works at University College London (UCL) as Senior Employer Engagement Officer within the School of Management, and has more than 17 years' experience in recruitment and events management including her role as Recruitment Services Manager at the University of Bedfordshire.

Her primary responsibility is to connect the university with industry partners. This involves liaising with and building sustainable, strong relationships with commercial and third sector organisations both locally and nationally.

Priya is committed to using her experience to help build the profile of Be Active in the local community.

Councillor Khtija Malik was elected in 2007 for the Challney ward in the North of Luton and has been a member of Luton Council's Executive since 2020. She is currently the lead member responsible for public health and commissioning and sits on Luton's Health and Wellbeing Board. She is also the lead member overseeing commissioning of health and wellbeing services for Active Luton, a sport and leisure provider in Luton.

Khtija has completed her studies at University of Bedfordshire and has worked in educational settings. She has been appointed as a public governor of East London NHS Foundation Trust, which provides mental health services within Luton.

Khtija's experience and insight makes her an invaluable member of the Be Active board.

Christine is an Internal Audit and Risk Management professional with over 20 years' experience in Financial Services internationally (UK, Ireland, Luxembourg and South Africa). She is currently Head of Internal Audit at Jupiter Fund Management plc.

Christine brings a business minded and disciplined approach to challenging initiatives, reviewing key risks and advising on control environment.

Helen worked in the health and leisure sector for more than 25 years following a degree in Sport, Health and Physical Education. Most recently she worked for Active Luton where she spent six years working in the wellbeing team. Helen is passionate about empowering others to lead healthier lifestyles and encouraging people to improve their physical, mental and emotional health.

In a voluntary capacity, Helen has over a decade's experience as a school governor, having been a chair of governors at both primary and secondary level. She was also a director of the trust established to build and open a new secondary school in Hertfordshire.

James is currently National Programmes Manager for England Netball where his role is to develop and implement innovative and relevant participation programmes to increase and sustain activity across all life stages for women and girls. James has over 20yrs experience in the sport and physical activity sector having previously worked within local authorities, national charities, the education sector and more recently as a national lead for the England & Wales Cricket Board. He has worked alongside several key strategic partners within the sector including the football Premier League, BBC and Sky.

James has a real passion for sport and physical activity and the benefits it brings.